The Burton European Open Snowboard Contest in Laax Switzerland

Snowboarding became one of the most popular sports in the last years. It was even one of the fastest growing sports in the United States right after Skateboarding. The trend of going down the slopes on a board spilt over into Europe and is by now an approved sport not only in the alpine but also in the freestyle area and is in both disciplines part of the Olympic Winter Games. Events such as the Air&Style in Munich, Germany and the Burton European Open in Laax, Switzerland are already for years acquainted not only among snowboarders. The author Julia Elena Worlitschek analysis the development of snowboarding and the Burton European Open. She considers historical facts, image, media cooperations and sponsors. Moreover the relation between the Burton European Open and the positioning of Laax as a snowboarding destination as well as the related satisfaction level of the domiciled hoteliers is analysed. This book addresses all people who are interested in snowboarding as well as all tourism regions specialising in winter tourism.