Management has grown as a discipline in the last 150 years or so, with many thinkers developing tools and techniques, collectively called "Management Innovation" comprising of a variety of strategic tools for decision making and to improve the performance of individuals as well as organizations. This book has been written to bring together many of these tools to help students and practitioners of management put them to use in different disciplines like marketing, finance, HR, information management, strategy and others. Paying tribute to the innovators who showed brilliance in developing techniques to make people more effective wherever they are placed, the book emphasizes the application of these techniques with simple illustrations that make the concept memorable and easy to understand. Dr. Sarwate has painstakingly compiled them for the benefit so student as well as professional managers.
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Магазин: OZON