Research Paper (undergraduate) from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1, Anglia Ruskin University, course: Management Consultancy Skills, language: English, abstract: Kingsholm Polymer Systems (KPS), a tape producing company, is located in the UK. It consists of three different sites: the paper masking tape faculty, a pvc tape producing faculty, and a cable jointing faculty. For KPS is in the producing and processing industry, the company acts as supplier to main customers such as electronic wholesalers, electronic cable manufacturers, do-it-yourself stores (DIY), and the automotive industry. 450 members of staff are currently employed at KPS. The challenge KPS has to approach is to bring a new product, the so called Haltadon, to market. By doing so, KPS seeks to achieve a better market position, increase sales, enhance market share and better return on investments (RoI). To cut it short: great expectations concerning improved profitability and reduced costs focus on the desired product launch, an undertaking coming along with certain defiance: • KPS does have a numerous amount of technical experts but the products do not always meet customer`s expectations. • KPS does have sales and finance employees but to analyze which clients and products bring value to the company has not been possible yet • Some of their products are more innovative than those of rivals but because KPS lacks patent protection, innovations...
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