Evaluation of Customer Relationship Management of a Growing Industry

The customer relationship management (CRM) is an organizational system that expands various departments of the business. The goal of CRM is to collect customers‟ information, gather it in a central storage area, analyze it, and make it available to all departments. This study is a typical example of CRM system of medium level company where it is very challenging to attract customers as well as to meet the compete with similar industry. In this study, CRM analysis including SWOT analysis has been conducted on a renowned industry named BOC Bangladesh Ltd. They are serving in Bangladesh since 1935 with the products of gas, welding, and health care equipments. Their ever-changing requirements are the driving force behind the development of all BOC's products, technologies and support services. But there are some common lacking inside these type of organization like monopoly attitudes towards customers;because they think that customers are bound to come to their organizations and they will not switch to their competitors. The company has a drawback of unavailability of the product and the highly satisfaction level of customer was 8% last year.