Enhancement of "Beesender" Brand Awareness in the Russian Federation

Bachelor Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: good, , language: English, abstract: Research problem: Beesender is a process-driven communication platform that just entered the Russian market. At the moment, there is a diversity of different brands presented in the Russian software industry, but no one from the competitors has a similar product as a Beesender, which serves the same customer needs. Customers used to trust companies that well established rather than try something new. The aim of the thesis is to identify the best ways that would help to enhance brand awareness among potential Russian customers for 2018. Research objectives: 1. To conduct an internal and external analysis of the CRM Project company and its product Beesender in the Russian market. 2. To conduct quantitative research for the understanding of the most relevant existing problems that Beesender faces among potential customers in the Russian market. 3. To provide the managerial solutions of how to enhance brand awareness of Beesender brand in Russian Federation. Research results: After the research finding was analyzed, managerial solutions have been provided for brand awareness enhancement of "Beesender" in the Russian market.