Competitive Intelligence. Fast, Cheap & Ethical

What is your competition doing right now? What tools can you use to predict what your competition will do next? How can you get-and keep-a competitive advantage? If you can't answer these questions, you need this book. Whether you're an innovator, entrepreneur or manager, Competitive Intelligence: Fast, Cheap & Ethical will help you make smart decisions that lead to profit and success. To make smart decisions about your business, you need intelligence. Not the kind of intelligence measured with IQ tests, but the kind that involves your ability to find, interpret and respond to the information around you. It is vital for entrepreneurs, innovators and managers to be able to understand what their competitors are doing, how they think and what they are likely to do in the future. Intelligence is everywhere, but do you know how to find and make use of it? Competitive Intelligence: Fast, Cheap & Ethical shows you how to use all your senses and mental powers to develop an in-depth picture of the competition and the broader business environment. This book gives you a wealth of easy to understand tools to help you keep tabs on your competitors and predict how they will behave in the future. You can use all of the techniques presented in this book at virtually no cost and in a legal and ethical manner. Let Rob Duncan show you how to create a vibrant CI process, one that is constantly being challenged, updated and refocused and one that is sure to lead you toward competi...