B2B Customer Insight. The Proven Path to Growth

For the first time in book form, "B2B Customer Insight: The Proven Path to Growth,"will reveal how customer insight surveys tailored to B2B relationships generatesignificant strategic data; data that, when properly applied, enables companymanagement to expand their share of existing markets as well as successfully penetratenew ones. When these surveys are regularly conducted and implemented, they lead toincreased long-term profits and sustainable growth. This book will appeal to virtuallyanyone wanting to learn about the hidden dynamics of B2B transactions, and how tomake those dynamics work in a supplier's favor in their customer relationships andoverall business development.In my 20 years of consulting with large manufacturing companies in a variety ofindustries, I've been able to develop a tested and proven customer insight methodology that I will share for the first time inthis book. Utilizing real-life case studies with clients who have agreed to participate in this project, I will also discuss howthis research process should never stop with the numbers. Instead, it should provide practical and impactful solutions tospecific business dilemmas. The advantage of offering actual case studies of companies who successfully made significantchanges (of course based on our PMG customer insight surveys) will also differentiate us from other B2B business booksthat lack hard, fact-based guidance as well as multiple examples of genuine and significant application.