Authentic Customer Centricity

This book offers a breakthrough formula for creating a sustainable customercentric organization, which forms the key to enduring business success. Thisnew blueprint entails a systematic and integrated journey towards customercentricity.In this book, Dr. Zafer has provided a sorely needed guidebook for executives tobecome a successful customer centric company. He shows us how companiescan deliver a superior customer experience that result in trusted customerrelations that can boost profitability. This is the book you should read if youwant to deliver a superior customer experience in a sustainable way.