Advertising and Marketing to Children and Adolescents

In the recent years the food and beverage industry have intensify the advertising and marketing of their products to children and adolescents. Multiple methods of advertising and marketing such as:Television adverts,the internet,in-school marketing,toys and youth targeted promotions have been used to attract these young consumers. However,while the food and beverage industry proclaims that their products are healthy and not influencing purchasing power of children and adolescents. Researchers have argued that the intense food advertising and marketing to children and adolescents have influence their food preferences and eating behaviours.Similarly nutritionists pointed that the food advertised to children and adolescents are unhealthy, lacking the required nutrients by children and adolescents and can even cause various diseases associated with nutrition such as: obesity and diabetes.It is on this note that this book is written to shed more light on the influence and effects of food advertising and marketing to children and adolescents.Therefore,it is relevant for everyone with an interest in nutritional contents of food advertised and marketed to children and adolescents.